The problem
Brands and creators were finding each other through Instagram DMs and spreadsheets. The hand-off between “we’d like to work with you” and “here is a contract, here is a deliverable, here is payment” was happening on five different tools, with no single record of what was agreed.
The client wanted to consolidate that into one platform. Discovery, briefing, contracting, content review, payment, all in one place. The product risk was making it feel like a generic enterprise tool for brands and a job board for creators. Neither audience would tolerate that.
What we designed
We treated this as two products sharing a database. The brand experience was campaign-led: brief in, candidates surfaced, shortlist managed, contract drafted. The creator experience was opportunity-led: relevant briefs shown first, with the commerce mechanics visible but secondary to the work itself.
- Brand product: campaign creation, creator discovery, contract management, content review
- Creator product: opportunity feed, application flow, content delivery, payment tracking
- Shared layer: messaging, contracts, payments, file delivery
- Brand identity: name, mark, voice, full visual system across product and marketing
The biggest design risk was making the platform feel like a generic enterprise tool for brands, and a job board for creators. We had to make it feel like neither, more like a creative marketplace with real commerce underneath.
The result
The platform onboarded 200+ creators in its first three months. The brand identity held up across product, marketing, and partner-facing communication. Ten months of work, one product, two distinct user experiences that shared a single visual system.