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Straight talk about building software for real businesses

No jargon. No hype. Just honest writing about what it actually takes to build, buy, or fix software, from someone who does it for a living.

The Tool Is the Marketing
Product
The Tool Is the Marketing

For ten years, an Indian small business's online presence meant a website. The build barrier just dropped, and the tool itself is the marketing now.

Sunny Haladker · 4 May 2026
Featured
All Stories
Product
Why Indian Small Businesses Abandon Software

63 million Indian MSMEs adopted digital tools, but nearly half aren't using them. The problem isn't the businesses. It's the software.

Sunny Haladker · 7 Apr 2026
Why Indian Small Businesses Abandon Software
AI
The Art of Balance: Designing AI Experiences in an Evolving Digital Landscape

Is there any Gen Z or millennial who is not obsessed with Snapchat filters? Oh, wait, which generation isn’t! The app’s tagline, “Life’s...

Sunny Haladker · 6 Jan 2025
The Art of Balance: Designing AI Experiences in an Evolving Digital Landscape
AI
The Designer's Guide to AI in 2025: Evolution, Not Revolution

The future of design isn't about AI replacing humans – it's about creating powerful synergies between human creativity and artificial intelligence. Discover how designers are leveraging AI to enhance their work in 2025 and beyond.

Sunny Haladker · 30 Dec 2024
The Designer's Guide to AI in 2025: Evolution, Not Revolution
Product
All About Minutes-Of-Meeting

No one skips a pen and notepad for important meetings. But, did your boss or colleague ever ask you to write down the details of a...

Sunny Haladker · 12 Aug 2024
All About Minutes-Of-Meeting
Product
6 Ways To Make More Money As A Freelance Designer

The pandemic really changed the game of how to make money as designers. Remote work and freelancing have become the “new normal” for...

Sunny Haladker · 12 Aug 2024
6 Ways To Make More Money As A Freelance Designer
Design
Want To Study UX/UI Design Abroad? Here Are The Top 10 Programs

There is some truth to the statement that pursuing UX can be tricky. Along with being a field of passion, a UX career drives you to make...

Sunny Haladker · 12 Aug 2024
Want To Study UX/UI Design Abroad? Here Are The Top 10 Programs
Product
Who is a UI Designer?

No doubt you’ve been hearing a lot about User Interface design - it’s become a hot topic both on and off the tech scene, in startups,...

Sunny Haladker · 12 Aug 2024
Who is a UI Designer?
Product
Web 3.0 is here! And Here’s Why Designers Have to Care

Within just 20 years or so, the World Wide Web has evolved immensely. But, do you know why it was actually discovered? While you share a...

Sunny Haladker · 12 Aug 2024
Web 3.0 is here! And Here’s Why Designers Have to Care
Product
How Product Design Can Transform The World

As the world grows more and more digital, product designers can be called heroes of this digitized world. They create the digital...

Sunny Haladker · 12 Aug 2024
How Product Design Can Transform The World
Product
Inclusive Design: Design For All

Imagine creating a perfect design with pretty visuals and classic features with your peers patting you on the back. Perhaps, it is...

Sunny Haladker · 12 Aug 2024
Inclusive Design: Design For All
AI
The Essential Guide to Brainstorming

Brainstorming is core for design thinking and peaks during its ideation phase.

Sunny Haladker · 12 Aug 2024
The Essential Guide to Brainstorming
Product
Human-centered Design vs. User-centered Design: What are the Key Differences?

Design is driven by design thinking that focuses on solving problems via user interaction. The term “user,” as you know, refers to people...

Sunny Haladker · 12 Aug 2024
Human-centered Design vs. User-centered Design: What are the Key Differences?
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