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Straight talk about building software for real businesses

No jargon. No hype. Just honest writing about what it actually takes to build, buy, or fix software, from someone who does it for a living.

The Tool Is the Marketing
Product
The Tool Is the Marketing

For ten years, an Indian small business's online presence meant a website. The build barrier just dropped, and the tool itself is the marketing now.

Sunny Haladker · 4 May 2026
Featured
All Stories
Product
Why Indian Small Businesses Abandon Software

63 million Indian MSMEs adopted digital tools, but nearly half aren't using them. The problem isn't the businesses. It's the software.

Sunny Haladker · 7 Apr 2026
Why Indian Small Businesses Abandon Software
AI
The Art of Balance: Designing AI Experiences in an Evolving Digital Landscape

Is there any Gen Z or millennial who is not obsessed with Snapchat filters? Oh, wait, which generation isn’t! The app’s tagline, “Life’s...

Sunny Haladker · 6 Jan 2025
The Art of Balance: Designing AI Experiences in an Evolving Digital Landscape
AI
The Designer's Guide to AI in 2025: Evolution, Not Revolution

The future of design isn't about AI replacing humans – it's about creating powerful synergies between human creativity and artificial intelligence. Discover how designers are leveraging AI to enhance their work in 2025 and beyond.

Sunny Haladker · 30 Dec 2024
The Designer's Guide to AI in 2025: Evolution, Not Revolution
Product
Honest guide to how I use sketch plugins.

Sketch has been a very important tool for me since I started working as a UI/UX Designer, and the plugins really help make my life...

Sunny Haladker · 12 Aug 2024
Honest guide to how I use sketch plugins.
Design
Guide to being a UX designer in 2021

UX design is relatively a newer concept. In the world where digital products are higher than they’ve ever been, the need for having great...

Sunny Haladker · 12 Aug 2024
Guide to being a UX designer in 2021
Product
The heart of innovation - ‘Ideation’

The ideate stage of design thinking, as the name suggests is about generating ideas for problems we are trying to solve. Design thinking is

Sunny Haladker · 12 Aug 2024
The heart of innovation - ‘Ideation’
Design
Finding The Real Problem Using Design Thinking

We have all heard about design thinking, but somehow believe that it is only for designers or creative minds to use. It sounds really...

Sunny Haladker · 12 Aug 2024
Finding The Real Problem Using Design Thinking
Product
All about Empathy: Part 2

Empathy is ideally considered as the core element in Design Thinking and Human-Centered Design. To understand exactly what empathy is and...

Sunny Haladker · 12 Aug 2024
All about Empathy: Part 2
Design
All about Empathy: The core of Design Thinking

Empathy is ideally considered as the core element in Design Thinking and Human-Centered Design. Read to know more.

Sunny Haladker · 12 Aug 2024
All about Empathy: The core of Design Thinking
Design
Introduction to Design Thinking

Know all about Design Thinking, its phases and why is it relevant in today's world.

Sunny Haladker · 12 Aug 2024
Introduction to Design Thinking
Product
“Isms of Art”- Tracing the Timeline of The Most Famous Movements of Art History - Part 2

Isms of art refers to those innovative art movements that influenced art history. They depict art styles based on specific philosophies or...

Sunny Haladker · 12 Aug 2024
“Isms of Art”- Tracing the Timeline of The Most Famous Movements of Art History - Part 2
Design
How does UX affect Edu-Tech products?

Knowledge is power, and education is the best way to enlighten people in a disciplined manner. We all witness how online education is a...

Sunny Haladker · 12 Aug 2024
How does UX affect Edu-Tech products?
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