Influencer Marketing Platform

Designing a vibrant marketplace for influencer commerce

A social commerce platform connecting influencers and advertisers — enabling them to connect, collaborate, and conduct business seamlessly through one unified marketplace.

What needed solving

The startup needed to craft an experience that would feel professional yet engaging, sophisticated yet approachable. The platform had to serve two distinct user types — influencers and advertisers — each with very different needs and workflows.

How we tackled it

Over 10 months we worked through the full product design lifecycle — from market research and user flows to visual design strategy, component systems, and brand identity. Every feature was designed to balance simplicity with the complexity of multi-party collaboration.

What we delivered

We designed Influencer Stores inspired by Linktree's simplicity — fixed template design with product showcase and social media integration. Campaign management simplified multi-party collaboration with group chat distinguishing group vs. private messages. Task tracking featured clear approval workflows, and influencer profiles were optimised for marketplace discovery and evaluation.

Key results

• End-to-end product design across the full platform
• Influencer storefront system with social integration
• Campaign management with group chat and approval workflows
• Modular, scalable design system with brand colour #01AFB2